6 Caledonia Avenue, Kingston 5
Jamaica, West Indies
Phone: 474-2570/537-8764
Email: value.services@gmail.com

JSIF Rocky Point Market Social Marketing and Capacity Building Initiative

The community of Rocky Point in Southern Clarendon is the recipient of a new market facility through the Jamaica Social Investment Fund (JSIF). It emerged during the appraisal for the project that the community had a number of issues that need to be addressed. These include weak sanitation and hygiene practices at the individual and community level, poor solid waste management systems and weak management capacity of the community development society. 

Value Added Services was contracted to develop a social marketing campaign aligned to sensitizing the community on better hygiene, sanitation and garbage disposal practices and care of community resources; to improve relations between vendors and the Clarendon Parish Council as well as the Clarendon Public Health Department and to increase the management and organizational development/capacity of the Rocky Point Benevolent Society.